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Our Philosophy

About Us

UpCountry Textiles is a family-owned textile design studio, based in Troy, Michigan. Founded in 2015, UpCountry Textiles specialize in global handcrafted textiles, sourced primarily from West Africa, for modern home decor. Our luxury home decor brand represent a blend of ancient loom weaving and dyeing techniques passed down through generations of artisans and designed in our studio with a modern esthetic. The name "UpCountry" Textiles reflects the meaning behind "Aso-Oke" (the Nigerian Yoruba term for a hand-woven strip of cloth), which means "Cloth from the UpCountry".


We believe great design should be affordable and accessible for any space, whether you live in a sprawling mansion or 400 sq. ft. studio. Our mission is to maintain the integrity of ancient hand-crafted techniques of yesterday, but at the same time, modernize and re-purpose the textile to meet modern home design diversity of today. We believe our efforts will preserve the production of these textiles. In turn, our partner artisans will continue to thrive and pass this trade on to future generations. Most of our vendors are local women-owned small businesses. We carefully source our Artisans in Nigeria to promote fair trade.